Today, almost every company wants to be heard about. After all, this is a good opportunity to reach a larger target audience. Besides, a large customer base will have a positive impact on sales and brand awareness.
This is why companies are increasingly using ups tracking call customer service. This is a service that uses call-tracking software to systematize and investigate necessary information. But how you can use this clue and implement this function in your system โ read more.
What are call-ups tracking customer service?
Service call tracking is a significant technology that helps to collect data on customer calls (or other contacts between a customer and a seller). Forbes points out that “…this method of ad performance review has been shaking up the way small businesses interact with and advertise to their customers by providing detailed analytics about the phone calls made to a business.”
How does call tracking work?
A call tracking system allows organizations to study in detail why a customer called a company. This will help you understand which communication channels will attract customers to your firm. It can be online advertising, social media, banners, posts, etc.
Call tracking technology is very useful for marketing and communication staff. It allows them to study what kind of advertising stimulated customers to call and target your attention to this specific method. Such decisions will be more informed and can improve marketing strategy for target promotion.
Types of call tracking
There are three types of call tracking:
1. Static call tracking
A straightforward option. It links a unique number to the source of outdoor advertising. For example, when a customer calls a unique number from an advertising mailing list. This particular type of advertising – mailing – will have a separate number. Today, static call tracking is less popular than dynamic call tracking.
2. Dynamic call tracking
A call tracking method where each user receives a unique contact number when visiting a website. In this way, a firm can get detailed information about the customer’s request, and what product or service they are looking for. You can even find out the keyword that brought customers to your site. This option is very user-friendly and provides the maximum amount of information.
3. Combined call tracking
A dynamic combination of two call tracking options.
How to implement call tracking technologies in business
Call tracking technologies can be actively implemented in business. There is one condition: analysis of customer contacts should be of the highest quality, detailed and accurate. That is why it is important to cooperate with responsible agencies that can help.
Such detailed and thorough analysis can include:
- time of incoming calls;
- a channel through which clients contacted a company;
- how much time they have already spent on the website, etc.
After that, entities can draw conclusions about which communication channels are more profitable. In particular, the marketing team can fully or partially change the marketing strategy for brand promotion. Make it more productive.
You can also identify less effective sources of brand promotion and, for example, abandon them. After all, they will not bring good awareness among the audience but will require significant financial costs.
Service call tracking and commerce: the importance of using
Using call ups tracking service is very important. This technology can bring such positive changes:
1. Analyze customer data received;
Thanks to innovative technologies for collecting information, call tracking will help you analyze the needs of customers in a certain period, track their time on site, search queries, etc.
2. Increase the effectiveness of communication;
Call tracking can collect and structure data on which communication channels have attracted more customers to the company’s website. This will help you understand what kind of advertising is more effective for the target audience.
3. Save the company’s budget;
Once a call tracking agency has analyzed data on all company and customer contacts, you can draw your conclusions. You can abandon those advertising sources that don’t show good results. This will help you to use the firm’s financial budget rationally.
How to choose a good call-tracking service?
To get a noticeable result, you need to choose a good tracking service. These clearly defined goals will help you understand whether this agency will be able to help you. The best call-tracking service should help you fulfill the following tasks:
- Increase the effectiveness of communication with the audience;
- Increase the company’s sales;
- Improve the marketing strategy for promotion;
- Identify promotion channels that the target audience pays attention to.
There are dozens of call-tracking companies in the world. However, to make your search easier, you can use platforms that analyze companies with call-tracking services, such as Call Tracking (https://call-tracking.org/) or Leadmanagement.
These projects collect different platforms that have customer service call tracking software or provide lead management services.
Top 3 best call tracking services
It’s not easy to find the best inbound call tracking service. Just think of the number of large and small call-tracking companies offering their services today. That’s why below we offer TOP-3 quality companies for call tracking.
1. CallRail
The company has been operating since 2005. Today, CallRail’s clients include more than 200,000 small and medium-sized organizations. The company has a clear structured system of reporting to firms, which makes studying this issue easier and more efficient.
2. Invoca
The company’s main specialization is inbound calls and conversational analytics. Invoca’s goal is to increase the efficiency of business sales through detailed analysis of phone calls. This call-tracking service has good reviews. The company cooperates with such well-known brands as Samsung, Spectrum, AutoNation, and others.
3. CallTrackingMetrics
The company has been operating since 2021 and provides high-quality reports with personalized customer information. It has actively cooperated with The Washington Post, Groundworks, and others. CallTrackingMetrics collects and analyzes data, and then offers optimal scenarios for the company based on it.
